Email Marketing is an important and cost effective marketing tool for
SEM
Business Owners. It is often reported that Email Marketing (EM) is second only to Search Engine Marketing (
SEM
) as the most effective online marketing tool!
For many real world SME Business Owners – online marketing has been put in the too hard basket.
Real world SME Business owners, who have effectively mastered the world of Email Marketing, are encountering unparalleled success – whilst those who are ignoring it, are falling further behind in this ever increasing fast paced and changing world.
You might not know it – but you and your staff could be existing email marketers already.
This presentation is both for existing Email Marketers and those who wish to learn the principles, tools and methods in becoming successful in using Email Marketing in their real world business.
In this presentation:‐
•
You will introduced to the most effective tools for successful Email Marketing
•
We will break down the barriers of Online Marketing and show you how Online Marketing relates to Traditional and Real World marketing – practices that you are doing in your business this very minute
•
You will learn how compared to other media investments Email Marketing gives you the best ROI and understand how it is easy to track
•
You will discover how you can generate business affordably and automatically – setting your advertising messages ‘
on auto pilot’
•
You will learn how to effectively use Email Marketing for your business, and understand how not to break the strict SPAM Act 2003 laws that apply.
David Caruso
the Businessman
David Caruso
has been a successful SME Business owner for 17 years. From a sole operator based in
Sydney
's Western Suburbs, David successfully grew his small business into a thriving Multi-million dollar a year success story, which still operates today through a dedicated management team.
This business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
•
Blacktown
Business Awards 2003, 2004, 2006 & 2007
David Caruso
the Professional Board Director
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap
Australia
, a professional and personal development organisation dedicated to SME Business Owners.
David Caruso
the Author
David is always looking to share his knowledge and help existing small to medium enterprises succeed in a current and fast evolving world. He has written countless business advice articles that have featured in local and international magazines.
In 2006, David authored the book Cheese Pizza, a compelling story about a business owner’s journey for answers to tough business times of and personal relationships breakdowns. He has recently launched his successful new online program called 101 Dynamic Business Ideas in 90 days.